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Chris Brown Promotes Creativity In Collaboration with Snipes Clothing.


Chris Brown has been busy promoting his full line of Black Pyramid clothing and gear, but in between the R&B superstar teamed up with European streetwear retailer Snipes for a positive viral commercial that promotes creativity, art and originality.

Opening with Breezy walking into an art warehouse space, the singer shares his opinion on creating something artistic over just chasing money. As the instrumental for his new single “Grass Ain’t Greener” plays in the background, he practices some dance moves, paints one of his signature graffiti monsters, and then heads to a rooftop basketball court, all while narrating the Riveting Entertainment filmed clip.

“Some people say, in life it’s all about the money and the power, that’s bullshit,” explains Chris. “Life is about creativity…it’s magic. It makes you create something out of nothing. It turns all your pain into something beautiful that lasts forever. One day you might lose everything that you have, but you’ll still have creativity. All you have to do is let it flow. Come on! So do something, keep moving, survive.”

Chris will be heading back to Europe on Sunday for the international leg of his “One Hell of A Night Tour,” which also includes August Alsina, Casey Veggies, French Montana and more.



Here’s an Exclusive Look Inside Patta’s New London Store

Patta has been having quite a year with a diverse range of fresh releases and collaborations. To top it all off, the famed Amsterdam-based boutique is opening a new store in London – and for the latest instalment we’re giving you the very first look into Patta’s newest location.Featuring clean, neutral walls and simplistic formatting, Patta’s London boutique is situated in London’s famed Soho district. Smooth wooden floors line the interior of the store, while racks and shelves serve as accessible displays for Patta’s eponymous merchandise.

Next time you’re in the area se sure to check out Patta latest storefront.

6 Silver Place

You Can Now Buy the YEEZY 350 Cleats.


After seeing Houston Texans wide receiver DeAndre Hopkins wear ’em on-field last week, you yourself will soon be able to buy a pair of Kanye West’s adidas YEEZY 350 cleat. The shoe is based on Ye’s “Turtle Dove” YEEZY Boost 350.

Yesterday we reported that adidas was prepping a release for the YEEZY cleats, as the brand has today taken to Twitter to reveal the release date, September 15.

[UPDATE] September 15, 2016 7:16 am EST The kicks are now available in the United States through this website.

There are also rumors of a YEEZY 750 cleat delivery, after Super Bowl 50 MVP Von Miller recently unveiled his pair.

All of this comes as adidas recently disclosed that they are planning to amp up the signings of professional athletes.

Frank Ocean (Finally) Releases New Album ‘Blonde’

Courtesy Photo
Frank Ocean

After the New York Times report stating that Frank Ocean could possibly release a new album titled Boys Don’t Cry on Aug. 5 turned out to be a major false alarm, fans were rewarded after waiting as an LP called Blonde arrived as an Apple Music exclusive on Saturday (Aug. 20).

While the album cover on iTunes initially showed the album title as Blond, Apple lists its spelling as Blonde.

Pop-up stores in cities including New York and Los Angeles appeared on Saturday, where a magazine (reportedly with the album inside) was given out. Earlier in the day, Ocean released a video for Blonde album opener “Nikes.” Thursday night (Aug. 18), he dropped the “visual album” Endless.

Everything We Know About Frank Ocean’s Long-Delayed Album

Last April, Ocean created hype by hinting at a release date of July 2, 2015. Then, in May, he posted a mysterious photo to his website of an old library card, most recently stamped with July 2016 and the date crossed out.

One source told Billboard in May that Ocean’s label Def Jam Records had already spent more than a $1 million and as much as $2 million on crafting the album.

Listen to the album on Apple Music and iTunes here

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